Skip to main content

Story of a Successful Campaign

By Farkhanda Qaiser (2nd Year) and Shafaq Tabassum (3rd Year)

From 3rd to 7th May 2011, SPWS with the collaboration of APPNA took the initiative to launch a unique yet interactive week long campaign to educate the general public especially patients and barbers about Hepatitis C. At the onset, it seemed like it would just be another seminar held by just another society: same old lectures listened by none, a good 3 hours spent sleeping in the air conditioned auditorium, followed by the long-awaited refreshments (this applies especially to the kemcolian guys =p ). However the actual story was quite the opposite.

Infact the project advisor, Ahmad Naseer and project director, Shafaq Tabassum ensured that it was so by organizing the following events for the campaign:

1) Interclass Poster competition

2) Interactive Seminar

3) Awareness Campaign in various wards of Mayo Hospital

4) Visit to the barbers and beauticians

They were helped in this task by 5 Project Managers and 20 Project Organizers who coordinated and meticulously organized all these activities.

Name of the Campaign:

After a lot of deliberation with the entire team of the project, it was decided to be:‘Beat Hepatitis C, Treat Hepatitis C Campaign’

Advertisement:

Colorful and eye catching charts, detailed notices and banners were pasted in all parts of the campus of KE. In addition, announcements were made in all classes to ensure that the message reached to the maximum number of people.

Poster Competition:

This was an exclusive attempt to spread awareness about Hepatitis C in a way that would appeal the general public. It was open to all students of KE. And Boy…did they show enthusiasm! All those innovative and artistic posters that kept pouring in the SPWS office in OPD 19 proved that kemcolians can surely paint as well as they do surgery or dissection (as applies to 1st and 2nd Year students).

The Judges for this competition were Madam Tauseef, the college artist, KE; Madam Sara from PIPO and Dr. Inamulhaq from Mayo Hospital, Lahore.

The judges’ criteria for this poster competition were:

Only hand made posters were allowed.

Caption was compulsory.

Poster should depict some aspect of hepatitis C (precautions, causes, outcome etc)

Poster should be understandable by general community.

All the participants definitely followed these rules and so their posters were displayed in the KE auditorium on the day of the seminar. The fact that people were seen taking pictures of these posters was proof enough that they were really liked by all.

The winners were:

Farah Huma (2nd Year)

Amber Batool (4th Year)

Rukhsaar Naseer (3rd Year)


2011 is definitely the year for 2nd year…! Getting first position in sports day skit then kaps video competition and then the 2 interclass photography competitions…! Wow..! 2nd Year truly rocks….!

Seminar:

The highlights of the seminar were an interactive lecture, quiz competition, multimedia educational videos and a superbly acted skit. The Chief Guest was the honorable Vice Chancellor, Professor Dr Asad Aslam Khan. Among other distinguished guests were Prof Dr. Fareed (Registrar KEMU) and Prof Mahmood shaukat (prof of paed. surgery). All other professors were also invited to witness this great effort by the students.

After recitation from the Holy Quran, the hosts, Farkhanda Qaiser and Humaira Sarfraz officially inaugurated the seminar by showing an introductory video about SPWS and its achievements. Then there was a very informative lecture on the causes, symptoms and treatment of Hepatitis C by Dr Asif Mahmood, senior registrar, South Medical Ward. This lecture was followed by an interactive question & answer session with the audience. It was evidence enough that all the viewers had been attentively listening to their Professor’s lecture especially because it was aided by an interesting multimedia show.

However the best test of audience response was the subsequent quiz competition. Questions were shown on multimedia and audience given a chance to answer those questions. The main attraction was the gift hampers that were given to the winners and that encouraged a lot of students to actively participate in this competition.

This hyped up event was then proceeded by a video presentation about hepatitis C.

Then came the last and the best part of the seminar which was a very amusing skit acted and directed by students of MBBS 2nd Year. It highlighted the typical attitude of illiterate people towards social health workers whose task is to spread awareness of such infectious diseases as hepatitis C. After a series of events that included a reused blade at the local barber’s shop, the protagonist of the play contacted hepatitis C. He was then informed that this disease is very much curable and should have been prevented in the first place if all the precautions had been followed. Due to witty one liners and amazing acting, this play was a huge success among the audience.

And so this seminar ended after addresses by VC, Staff president and Staff Advisor. All of whom applauded the students on holding such a wonderful event.

Lastly refreshments were given to all.

Awareness Campaign:

Permission was granted by VC and M.S. to the team of Hepatitis C campaign to visit different wards of Mayo Hospital to spread awareness. 15 teams were formulated and 3 teams were sent to the wards daily. The following wards were covered,

4 surgical units

4 medical units

Urology (units 1 &2)

Dermatology (units 1 &2)

Psychiatry (Drug Addiction & Rehabilitation Centre + clinical psychology and child psychiatry floors)

Orthopedics (units 1 &2)

OPD (All rooms and laboratories)

Pathology labs.

Each team was led by one of the members of the organizing team. The total number of volunteers was about 150. They were first given instructions by their team leaders about the transmission, signs and symptoms, precautions, diet plan for hepatitis C patient, treatment and duties of medical and paramedical staff. Then these volunteers educated the patients, their relatives, nurses, ward boys and paramedical staff.

As most of these volunteers were 1st and 2nd year students so it was a totally new experience for them. Thus they were enthusiastic about interacting with patients and guiding them through their limited knowledge. Even the patients were eager to listen to these friendly young doctors and tell them all their past history of illnesses.

Moreover Posters about Hepatitis C were also displayed in all wards and brochures were distributed among all patients. All the organizers captured a lot of photographs of these memorable moments.

Total patients dealt with were 300. Out of them, 25 were HCV positive.

Thus another chapter of the Beat Hepatitis C, Treat Hepatitis C campaign came to an end.

Visit to Barbers and Beauticians:

A team of 6 Volunteers visited about 13 barbers (1 of them was HCV +) and 6 beauticians in the adjoining areas of Neela Gumbad and educated them about hepatitis C. Informative posters were also pasted in Anarkali.

An information desk has been established in SPWS office in opd 19, mayo for continous awareness of general public where APPNA hep c brouchers shall be available for patient education.

Thus a very extensive and well thought out awareness campaign was concluded at last. It is hoped that this event will have far reaching affects and will be a means of saving lives. Kudos to SPWS and APPNA!

Comments

  1. U missed KELS 2011 interclass quiz.. 2nd year striked there too ! :D

    ReplyDelete
  2. nice n cool

    ReplyDelete
  3. u forgot kaps photography competition 2nd year striked there too,,, MAshallah MAshallah :)
    n very well written..so 2nd year rocks here also ^_^ and again Mashallah!

    Abeera

    ReplyDelete
  4. y 3year lacks behind alwas=p???

    ReplyDelete
  5. our project rocked:)

    ReplyDelete
  6. our project roked:)
    shafaq

    ReplyDelete
  7. @abeera...i did mention the photography competitions..however what i did forget was the debates...2nd Year won the ENGLISH parliamentary debates and also the 2 best speakers were from 2nd Year...so wowww...the list sure is long...!!

    and thanks everyone for your appreciation=)

    ReplyDelete
  8. 2nd year rox dis 1...!!!yeah it was really intersting...
    humaira sarfraz

    ReplyDelete
  9. it was really a nice experience... informative ,intresting & wonderful ....!!!

    ReplyDelete
  10. Nice post Farkhanda! :)
    While we're at it, as far as the debates go, 3rd Year won all 3 positions in eng declamation, first in urdu and 2 best speakers, plus we always grab one position or another in every contest... and anonymous wasn't 2nd yr last in the quiz!!?? :P just saying :) That's my huge bias for 3rd year speaking... Though of course there isn't a doubt, 2nd year IS coming first a lot, talented kids! :)

    ReplyDelete
  11. yoo fizza...u said it all :p we need to tell ppl our class has got smthng...though our descendants r pretty good as well :p learning the skills frm us :p

    ReplyDelete
  12. good good! there's some healthy competition going on here!
    I wish i could brag about 4th year in the same way! but *sigh* I got nothin !

    ReplyDelete
  13. and v hav got loads of thngs to brag abt 1st yr....

    ReplyDelete
  14. haha...no one from final year?! =p

    ReplyDelete
  15. Hahaha final year will probably open the page, mock: kids!! wait until u spend 5 years here :P, and doze off! rofl

    2nd year sure is activee! but the question is of seasoing u KNOWW!! :P now we r THE youth n already competing! ;)

    And as for the real post! (lol) Good Job Farkhanda baji.. U, Shafaq Baji n the team rocked the campaign as well as the review! ;)

    ReplyDelete
  16. yup dis was d year of 2nd year! proud to be a part of such an awesome class:)

    n farkhanda yar..great writing skills as usual:)

    ReplyDelete

Post a Comment

We'd love your feedback !

Popular posts from this blog

Lecture Slides: Urology; Renal cell Carcinoma

1st Year IMPORTANT TOPICS (Anatomy)

By Farkhanda QaiserOkay finally here it is. The all-important guide for the 1st year students. I’ve compiled all the prof and sendup questions of last year as well as the remnants of class tests that I had.But before you go on to read them, keep in mind the following very tested tidbits:For profs, NEVER leave any topic untouched and unread. Go through all topics so that in viva, you have atleast some idea about what the examiner is asking.NEVER lose your sendup question paper because there are high chances that some of the questions will be repeated in profs as you can see in the following example of anatomy question paper and same goes for the MCQs. Most of them are repeated. So here’s what we had done, in our facebook class group, we had made a discussion topic, and everyone told the MCQs of sendups and discussed them. Well, you may think us nerds or whatever but trust me that discussion proved very fruitful for all those who participated in it.I think enough has bin said about orga…

USMLE Step 1 Experience by Ayaz Mehmood (Score : 99/266)

USMLE Step 1 Experience by Ayaz Mehmood (Score : 99/266)
Salam everyone, let me start in the name of Allah who’s the greatest benefactor of all mankind. I am going to write a detailed composition regarding preparation for USMLE Step 1. I am a final year student at King Edward Medical University and I took my exam on June 10th. Final year is the year before internship/ house job in Pakistan. I just got my scores: 99/266



Let me introduce some myths surrounding USMLE Step 1 which are especially prevalent within Pakistan; I am not too sure about India because I heard their students typically appear in their final years.


 Myth number 1:Do not appear for USMLE Step 1 within your graduation

 Verdict: Baseless, illogical reasoning

Explanation: This is so prevalent in Pakistan it’s almost pathetic. One of the biggest concerns surrounding our students is that Step 1 is a huge risk to be taken before graduation. Let me put it in another way: Step1 would always remain a risk whenever it is taken, …